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Where is Your “Omaha?”?

Guest: Tom Stocker Owner’s Edge LLC

Featured Topics: Business Vision and Mission


Where is Your Business Going?

In the words of Yogi Berra – “If you don’t know where your going – You could end up someplace else. “

This episode concentrates on the issues of Vision in the context of building a proper business growth and exit strategy.  Think of a business vision as having a keen understanding of the destination in which you as a business owner want to take your business.

Without a clear and written vision, many business owners find that they getting distracted or expend resources on issues or directions that don’t get them any closer to their final objective/destination. Every business owner should have their own “Omaha”, their own destination and plan for getting there. Listen to the conversation with Tom Stocker about setting a business vision, creating a strategic roadmap and goal setting.


Business vision,  Strategic Roadmap, Goal Setting, Mission Statement, Business Plan

The Big Picture (Episode Feature) Question

Are you confusing your Business Vision with your Business Mission. These are similar, yet distinctly different concepts. Download the thought exercise worksheet from this episode.

Featured Guest Information

Tom Stocker, President
Owners Edge llc
(401) – 451-9799

Tip/Offer of the Week

Create a written vision statement. (download the exercise worksheet). Give it to 3 people who don’t know you or your business. Ask them if they understand it and if they can tell you in their own words what they think it means.

Samples of vision statements from well known companies and brands.

Fortune 500 Mission Statements

Additional Reading/Links

 Where is your Omaha?
Tom Stocker




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About the Host

Joel Goobich is a big-picture guy with sharp insight into how individual parts make a strong whole. He has 30+ years of entrepreneurial endeavors; starting, building and exiting businesses. He is tireless in the pursuit of solutions to boost your business and put you on a track to a profitable transition and exit to your next act.