Lessons in Sustainable Business Growth
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Fall in love with your Business – Again

Featured Topics: Exiting a Business, Selling a Business, Business Succession, Business Exit Planning


It’s human nature that once we ‘fall out of love’ with something it’s really difficult, sometimes impossible to ‘fall in love’ with it again.

The business world is strewn with owners who have fallen out of love with their business. This happens often, whether it’s from burnout from the stresses of meeting payroll, getting orders out on time, handling personnel issue or just the original passion for the business has just dissipated.

The truth is that to exit a business with the maximum return on investment, it is important to ‘Fall in Love’ all over again.

Think about it, if a prospective buyer recognizes that a current owner is apathetic or less than passionate about their business, they have a significant leverage point in negotiating a better deal, usually a lower price.

This can have truly significant ramifications for the exiting business owner. More often than not, business owners hold on to their businesses way beyond the point that they would if they were to treat it simply as an investment. They get too emotionally attached or just “fall out of love” with it. Employees, vendors and even customers are keen to sense this with serious financial ramifications.

As hard as it may be, it is important that a business owner show (at least externally) that they are engaged and ‘in love’ with their business in order to exit it successfully.





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Big Picture Advisors llc
636G Long Point Rod #30
Mt. Pleasant, SC 29464
Phone: (843) 212 5709
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About the Host

Joel Goobich is a big-picture guy with sharp insight into how individual parts make a strong whole. He has 30+ years of entrepreneurial endeavors; starting, building and exiting businesses. He is tireless in the pursuit of solutions to boost your business and put you on a track to a profitable transition and exit to your next act.